90° to 255° Reno, like much of Nevada, has a history of focusing on the fast buck rather than building a long-term economy. At any given time at least one large commercial property sits vacant for a decade or more as community leaders look for a business solution to magically restore life to a dirt lot or an abandoned building.
This massive lot was the site of the former Park Lane Mall, which is located south of the downtown area. Rather than rebuilding a new Mall here, the various local governmental entities have conspired against each other to have two large retail properties created outside of the Reno City limits. Thus, the tax base is weakened and people have to drive farther to shop.
Welcome to the Boom Town.