Making a National Geographic Cover Page

Blank emotion is key to any National Geographic cover face

Blank emotion is key to any National Geographic cover face

110°  I have always loved National Geographic. They have always focused on in-depth stories about anything that escapes the average American’s attention, which has provided them a wealth of topics to cover during its 125 year history.

National Geographic is known for its photography, especially its cover photos. The magazine doesn’t use models, but the organization learned a long time ago that expressionless faces of ordinary people sell. Unfortunately, it’s a bit overused.

However, there is a lesson that we can learn from National Geographic. Asking people to smile for the camera is not as interesting and no emotion at all. 

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