110° I have always loved National Geographic. They have always focused on in-depth stories about anything that escapes the average American’s attention, which has provided them a wealth of topics to cover during its 125 year history.
National Geographic is known for its photography, especially its cover photos. The magazine doesn’t use models, but the organization learned a long time ago that expressionless faces of ordinary people sell. Unfortunately, it’s a bit overused.
However, there is a lesson that we can learn from National Geographic. Asking people to smile for the camera is not as interesting and no emotion at all.