Over Messaging

Too much message is a failure of communication

Too much message is a failure of communication

184°  Today I saw this car ahead of me. I agree with most of the messages this person is trying to send, but I could only make out one of the bumper stickers (YOGA) and the rest were just noise. This person has a lot to say, but too much message is no message in public communication.

While some may laugh at a car with too many bumper stickers, it’s no laughing matter when business does this stunt….and they do it all the time.

Too much information is no information

Too much information is no information

171°  For decades, shopping centers have been putting up a sign tower to list all the resident businesses. There may be a total of three seconds where a driver can read the sign and make a decision to turn in to the parking lot. That is not enough time to read and comprehend all the information, especially when the eye is going to be drawn to the electronic message.

Business signage is 1960's thinking

Business signage is 1960’s thinking

01°  A business that expects the drive by customer to be a significant part of their revenue really needs to re-evaluate their business model. Today, business signage is not going to bring in enough revenue to pay for the cost of the electricity to light it. Identify your business, yes, but invest your marketing in your website, your people, and social media efforts. Advertising is not about making noise. It is about communicating.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s