184° Today I saw this car ahead of me. I agree with most of the messages this person is trying to send, but I could only make out one of the bumper stickers (YOGA) and the rest were just noise. This person has a lot to say, but too much message is no message in public communication.
While some may laugh at a car with too many bumper stickers, it’s no laughing matter when business does this stunt….and they do it all the time.
171° For decades, shopping centers have been putting up a sign tower to list all the resident businesses. There may be a total of three seconds where a driver can read the sign and make a decision to turn in to the parking lot. That is not enough time to read and comprehend all the information, especially when the eye is going to be drawn to the electronic message.
01° A business that expects the drive by customer to be a significant part of their revenue really needs to re-evaluate their business model. Today, business signage is not going to bring in enough revenue to pay for the cost of the electricity to light it. Identify your business, yes, but invest your marketing in your website, your people, and social media efforts. Advertising is not about making noise. It is about communicating.